The Impact of Attracting a Mega-Sport Facility on the Development of a Small Town: A Case Study on Taekwondowon in Muju, South Korea

The purpose of the study was to investigate impact attracting a mega-sport facility on development small town. As case study, we took close look at changes occurring since Muju County attracted Taekwondowon in 2014 and its significance urban city branding. Data were collected by individual interviews with five research participants engaged business regional Office (MCO). result, produced following outcomes: First, MCO has established an administrative legal system actively utilize spur development. Second, ripple effects include local economic consumption Taekwondo Promotion Foundation (TPF), purchasing agricultural products TPF, increasing income for lodging catering businesses generated taekwondo events held Taekwondowon. Third, most importantly, been pursuing transformation into sustainable international tourism becoming mecca taekwondo. To achieve this goal, taking some existing functions Kukkiwon, constructed Taekwon Village, Park, V Land throughout Muju. In addition, social overhead capital necessary tourist destination, such as road expansion new express bus between airport Muju, reinforced. Furthermore, various using have provided continue summary, it found that played pivotal role Muju’s journey toward achieving